Become a Sponsor
Headquartered in New York City, New York Road Runners is dedicated to advancing the sport of running, enhancing health and fitness for all, and meeting our community’s needs. Our goal is to use the expertise acquired in our 53-year history to empower all people to live fitter, healthier lives through participation in our races, community events, instruction and training resources, and youth programs. Our races and other events draw more than 300,000 people each year. The ING New York City Marathon, NYRR’s premier event, is the largest and most inclusive marathon in the world, attracting the world’s top professional runners every year and raising $4 million for charity in 2011. NYRR’s running-based youth programs, which currently serve more than 100,000 children in hundreds of schools and community centers, promote children’s health and fitness, character development, and personal achievement in underserved communities.
Sponsorship provides companies the opportunity to:
- Reinforce brand image with the loyal sports-minded public
- Increase image awareness and name visibility for services and products
- Generate goodwill throughout New York City and the worldwide running community
There are three levels of sponsorship for the ING New York City Marathon:
Principal
- Inclusion in advertising and publicity campaigns
- Extensive branding opportunities
- Entitlement to a special event
- Signage along the ING New York City Marathon route on race day
- Advertising and promotion rights
- VIP hospitality
- Ability to use the ING New York City Marathon logo for marketing needs
- Customized on-site marketing or sampling program
- Exhibit space at the expo
- Category exclusivity
Signature
- Entitlement to a special "signature" event
- Branding opportunities
- Select advertising and promotion with the event
- Signage along the ING New York City Marathon route on race day
- VIP hospitality
- Ability to use the ING New York City Marathon logo for marketing needs
- Customized on-site marketing or sampling program
- Exhibit space at the expo
- Category exclusivity
Supporting
Ability to use the ING New York City Marathon logo for marketing needs
Customized on-site marketing or sampling program
In addition to the prestigious ING New York City Marathon, NYRR hosts other marquee events with sponsorship opportunities. NYRR also supports the NYRR Foundation and its flagship program, Running Partners, which creates school- and community-based running teams.
All sponsorships are customized based upon sponsor objectives. If your organization is interested in sponsoring the ING New York City Marathon or another NYRR event, please e-mail sponsorship@nyrr.org for more information.
